We will be discussing 3 themes this quarter: 1. STRATEGY 2. CREATIVE 3. CUSTO

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We will be discussing 3 themes this quarter:
1. STRATEGY
2. CREATIVE
3. CUSTOMER INSIGHTS This is the topic you are doing.
4. Here is an article with more definition and examples:
5. https://www.askattest.com/blog/guides/consumer-insights-examples
6.
[https://prod-corporate-fe-assets.s3.amazonaws.com/uploads/2021/11/AE-website-thumbnails-1.jpg]
5 consumer insight examples: brands getting it right and what you can learn from them – Attest
Take control over the customer journey. Plus, consumer insights are useful in any stage of customers’ journey and buying process. Even if people have never heard of your product or brand — or maybe especially then — you will want to know what’s going on inside their heads.
www.askattest.com
7.
PROCESS:
1. Each student chooses 1 topic for 20 points.
2. Find an article, story, great example, video, etc. that is related to marketing, communication or promotion and will be relevant and interesting to your audience, our class! You will need to read, understand and be able to tell us about the topic you chose.
3. Be ready to present to the class, telling us three things you have learned / the insights you gained. Organize in a PPT to present to the class.
WHY? WHY? WHY?
And tell us in 3 – 5 minutes and then the class will discuss.
1. If you are not present in class, you lose your opportunity and the points. No MAKE-Ups.
Post your PPT, with the link and briefly outline your three insights.
Here is an example:
https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:e26e0eee-1983-3eee-bc4c-bfed955de203 (Links to an external site.)
ALWAYS list your sources on the final slide.

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