Project – Consumer Decision Process: Students are required to choose a product w

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Project – Consumer Decision Process: Students are required to choose a product within the
internet streaming (i.e. Spotify, Netflix, Disney+, etc.) or packaged foods industries (i.e. Cocacola, Ben & Jerrys, Pringles, etc.). Each student should conduct a depth interview with 2 persons
regarding their buying behavior for this product. Your interview protocol (questions) should help
you determine the consumer motivation, perception, involvement, and attitude toward the
purchased product along with the consumer’s basic demographics.
Based on your analysis of the interviews, you should analyze the consumer decision process for
the product and compare the process for each interviewee. Guidance for the depth interviews will
be posted on Blackboard.
A written report (4-5 pages) should be posted to Blackboard by the due date posted on the
Schedule.
Your report should explain each interviewee decision process and compare the similarities or
differences between them.
I HAVE 2 AUDIO FILES WITH INTERVIEWS CUNDUCTED ON TWO PEOPLE BASED ON THEIR DECISION TO PURCHASE A HULU AND NETFLIX SUBSCRIPTION. THE AUDIO FILES WILL NOT UPLOAD PLEASE SEND ME AN EMAIL OR PHONE NUMBER TO FORWARD THE FILES TO.

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